Privacy Policy

PRIVACY POLICY – YOUTHANDFASHIONS.COM

1. Your Privacy


YOUTH AND FASHIONS is totally committed to protecting the privacy of our site visitors and customers. YOUTH AND FASHIONS team members are customers themselves of other Internet sites and fully appreciate and respect the importance of privacy on the Internet. We will not disclose information about our customers to third parties except where it is part of providing a service to you – e.g. arranging for a product to be sent to you, carrying out credit and other security checks and for the purposes of customer research and profiling or where we have your express permission to do so.

2. Your Consent

We will not sell your name, address, e-mail address, credit card information or personal information to any third party without your permission, but we cannot be responsible or held liable for the actions of third party sites from which you may have linked or been directed to the YOUTH AND FASHIONS.

3. Communication & Marketing

If you have made a purchase from our store we may occasionally update you on our latest products, news and special offers via e-mail, post & telephone. You will also be given the opportunity to receive such communications from us and selected third parties when you become a member of YOUTH AND FASHIONS.
All members have the option to opt-out of receiving marketing communications from us and/or selected third parties. If you do not wish to continue to receive marketing from us and/or selected third parties you should opt-out by logging into the website and changing yours.

4. Cookies

A cookie is a small information file that is sent to your computer, mobile, or another device when you visit a website and it will recognize your device on future visits. These types of files do a number of different jobs such as remembering your preferences and chosen items, assisting you to improve your site experience as well as trying to ensure that the adverts or offers you see online are more relevant to you. These “cookies” can be divided into 4 types each of which is outlined below.

4.1. Strictly Necessary Cookies

These cookies are essential in order to enable the site to provide services you have asked for such as remembering your shopping cart items.

4.2. Performance Cookies

This type collects anonymous information on how people use the site and the data is merged with other users to enable us to improve how the site operates. For example, we utilize Google Analytics cookies to help us understand how customers arrive at our site, browse or use our site, and highlight areas where we can improve areas such as navigation, shopping experience and marketing campaigns. The data stored by these cookies never shows personal details from which your individual identity can be established.

4.3. Functionality Cookies

These remember choices you make such as language, search parameters such as size, color, or product line. These can then be used to provide you with an experience more appropriate with your selections and make the visits more tailored and pleasant. The information is also merged with other users on an anonymous basis to enable us to improve how the site operates. For example, our Saved Items feature utilizes a cookie to remember the products which you have expressed a wish to save whilst browsing our website.

4.4. Targeting Cookies or Advertising Cookies

These cookies collect information about your browsing habits in order to make advertising relevant to you and your interests. They remember the websites you have visited and that information is shared with other parties such as advertisers. You can change the settings on your browser to prevent cookies from being stored on your computer or mobile device without your explicit consent. Your browser “help” section will normally provide details on how to manage the cookie settings.

5. Site Statistics

We may disclose aggregate, statistics about the number of visitors to this Website or number of purchases made as required by our investors. We use an independent measurement and research company to gather data regarding the visitors to this Website on our behalf using cookies and code which is embedded in the site. Both the cookies and the embedded code provide statistical information about visits to pages on the site, the duration of an individual page view, paths taken by visitors through the site, data on visitors’ screen settings and other general information. YOUTH AND FASHIONS uses and stores this type of information, as with that obtained from other cookies used on the site, to help it improve the services to its users. 


6. Protecting your security

We may use personal information provided by you in order to conduct appropriate anti-fraud checks. Personal information that you provide may be disclosed to a credit reference or fraud prevention agency, which may keep a record of that information. This is done only to confirm your identity – a credit check is not performed and your credit rating is unaffected. Unfortunately, the transmission of information via the Internet is not completely secure. We will do our best to protect your personal data, but cannot guarantee the security of data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorized access.  

7. Third-party sites

Our site may contain links to and from the websites of our partner networks, advertisers, and other third parties. If you follow a link to any of these websites, please note that they have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

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